Abstract: 
 

The rapid change in computational capabilities has made Big Data a major modern statistical challenge.  Less well understood is the rise of Complex Data as a perhaps greater challenge.  Object Oriented Data Analysis (OODA) is a framework for addressing this, in particular providing a general approach to the definition, representation, visualization and analysis of Complex Data.  The notion of OODA generally guides data analysis, through providing a useful terminology for interdisciplinary discussion of the many choices typically needed in modern complex data analyses.  The main ideas are illustrated through several OODA contexts, including shapes, trees (in the sense of graph theory), covariance matrices and nonnegative curves as data objects.